CATEGORY: Performance and Productivity

Capacity Building Training & Development

Course Access: Lifetime

Course Overview

Course
Length: 1 day per unit for 6 units

Description

The programme of training has been divided into a foundation
introduction to advocacy and dialogue, followed by 18 units, grouped in six
modules, and an additional single-unit module on research methods. A full list
is available on request. These are designed to cover all the aspects of
training and personal development that may be required by people employed as
policy managers or by people from both public and private sectors with an
interest to work in the field of public policy and policy advocacy. Each unit
(except research methods) is intended to require one day. There are two modules
(six units) which cover all aspects of public relations and communications.

Who Should Attend

·
Policy managers

·
People from both public and private
sectors with an interest to work in the field of public policy and policy advocacy.

·
Guest speakers could be invited if appropriate.

Outline

Modules & units	Objective
Module 3: Communications
Communications & public relations	To raise awareness of the power of and introduce effective communication and public relations. This unit will provide a firm foundation for the other units in module 3 and all the units in module 4.
Media relations & use of social media	To explore when, and when not, and how to use the media, including the setting of objectives for a media campaign and techniques to measure the effectiveness of a media campaign. This unit will also introduce social media and how it can be used effectively.
Interview skills	To learn a range of techniques to be employed when being interviewed by journalists
Module 4: Written communications
Branding & house styles	To offer suggestions to ensure that BMOs adopt and maintain a brand so that all documents consistently adhere to a house style. This will cover, inter alia, formatting, fonts, etc.
Writing press releases	To understand the key requirements in preparing a press release and to practice doing so on a range of issues.
Preparing written documents	To explore the requirements of written documents, so that the reader is led logically and persuasively through a document.

Course
Delivery

The training facilitator will combine lecture, group discussions,
case studies and exercises to impart knowledge and develop skills. Units are
designed to ensure high levels of active participation. The units are all
supported with a range of materials.

Tutors’ notes (which includes the curriculum, case studies and
exercises), participants’ handbooks (which is the key take away for
participants to remind them what was covered during the day), and PowerPoint
presentations