Description
Course Length: 1 day per unit for 6 units
Description
The programme of training has been divided into a foundation introduction to advocacy and dialogue, followed by 18 units, grouped in six modules, and an additional single-unit module on research methods. A full list is available on request. These are designed to cover all the aspects of training and personal development that may be required by people employed as policy managers or by people from both public and private sectors with an interest to work in the field of public policy and policy advocacy. Each unit (except research methods) is intended to require one day. There are two modules (six units) that cover all aspects of public relations and communications.
Who Should Attend
- Policy managers
- People from both public and private sectors with an interest to work in the field of public policy and policy advocacy.
- Guest speakers could be invited if appropriate.
Outline
| Modules & units | Objective |
| Module 3: Communications | |
| Communications & public relations | To raise awareness of the power of and introduce effective communication and public relations. This unit will provide a firm foundation for the other units in module 3 and all the units in module 4. |
| Media Relations & use of social media | To explore when, and when not, and how to use the media, including the setting of objectives for a media campaign and techniques to measure the effectiveness of a media campaign. This unit will also introduce social media and how it can be used effectively. |
| Interview skills | To learn a range of techniques to be employed when being interviewed by journalists |
| Module 4: Written communications | |
| Branding & house styles | To offer suggestions to ensure that BMOs adopt and maintain a brand so that all documents consistently adhere to a house style. This will cover, inter alia, formatting, fonts, etc. |
| Writing press releases | To understand the key requirements in preparing a press release and to practice doing so on a range of issues. |
| Preparing written documents | To explore the requirements of written documents, so that the reader is led logically and persuasively through a document. |
Course Delivery
The training facilitator will combine lectures, group discussions, case studies and exercises to impart knowledge and develop skills. Units are designed to ensure high levels of active participation. The units are all supported with a range of materials. Tutors’ notes (which includes the curriculum, case studies and exercises), participants’ handbooks (which is the key takeaway for participants to remind them what was covered during the day), and PowerPoint presentations
